We are proud to announce that the dm Filter Bus campaign, executed by Molino, has won the "Promotion of the Year 2025" award, specifically in the Retail Experience-Focused Promotion – NON FMCG category!
The competition, organised by Trade magazine and held for the 17th time this year, is one of the most prestigious recognitions in the Hungarian promotional industry, honouring campaigns that stand out for their exceptional creativity, effectiveness, and customer experience. The 2025 competition was more popular than ever: entries were submitted across 6 main categories by brand manufacturers, agencies, and retail players, and due to the high number of nominations, winners were ultimately announced in 8 categories, with several special awards also finding their recipients.
The decisions were made by a 13-member professional jury, further supported by focus group research conducted by market research firm Kantar Hoffmann.
The goal of the dm Filter Bus campaign was to deliver real value to customers through health screenings – in an experiential, mobile format. What makes the project special is that it is not only socially beneficial, but also performed outstandingly as a promotional tool: it educated, activated, and fostered engagement with the dm brand.
This award is for us not only a recognition, but also a confirmation: the combination of experience-based, responsible brand communication and strategic execution is capable of making a lasting impact on target audiences.
