The initiative, previously known as the Beauty Bus, continues under a new name but with the same quality and experience, at a total of 55 locations.
The Beauty Journey is part of the dm #completelyme campaign, which aims to help everyone find their own style and form of self-expression. At each location, visitors can receive expert consultations, try out the latest beauty products, and get personalised tips for their everyday beauty routine.
This year we have also prepared a special novelty: with the support of CEWE, every visitor receives the finished result of their photo shoot as a gift – capturing their personal beauty moment – in a stylish picture frame! This way, the dm Beauty Journey is not only an experience, but also a tangible, lasting memory.
Interested visitors can find the detailed list of locations and further information on dm's official website: dm Hungary.
In 2025, the dm Beauty Journey remains committed to bringing the world of beauty care closer to customers and providing inspiration for everyday self-expression.
