Seasonal shop decoration at the wave of a magic wand?
Of course not, but it significantly facilitates planning and execution if we work with a company that is experienced in the field of cost-effective shop decorations and for which redecorating a nationwide retail network in a short time is no problem at all. Here is a great example:
One moment it was still "There's a touch of winter magic in the air" and the next it was already "My world is blooming in colours again"
We could say that the DM trucks and store decorations were transformed at the wave of a magic wand – but that wouldn't be true.
It is no magic but the result of serious, coordinated work that, once again, 12 DM trucks are cutting through the roads with fresh graphics, while their 263 stores are inviting customers to renewal in the colours of spring.
Decoration trends are constantly changing, and spring decorations are no exception. In line with constantly evolving consumer needs, decorative products adapt to shoppers' habits. These habits are mostly rooted in local culture and traditions, but the use of spring decoration also shows a continuously shifting trend, which is strongly felt in our country as well.
A seasonal sales strategy is a proactive way of celebrating the occasions that matter most to consumers. By serving shoppers with what they need, retailers can build an emotional connection with their customers, ultimately leading to an even more appealing shopping experience. The same is true for spring – it suggests that it is time for renewal.
In-store interior decorations play an important role in a shop's aesthetics, but their function and purpose do not end there. With the right decorations, a store can adapt to the seasons throughout the year and entice customers.
In the 263 stores of the nationwide DM network, 414 hanging annual ring decorations change from season to season, and on poster surfaces more than 406 m2 of latex-printed vinyl stickers are replaced during each redecorating. This seasonal decoration required 9 enthusiastic colleagues who travelled the country and swapped out the prints in 12 working days.
As has been the case continuously since 2018, 12 trucks were awaiting their spring refresh this time as well. Nearly 460 m2 of weather-resistant vinyl stickers were applied to the sides and varying-sized rear panels of the trucks. The work was completed by 3 specialists over 2 weekends.
Redecorating large vehicles of this kind requires serious logistical preparation. Only a company with proven expertise and experience in this field should be entrusted with the execution.
The full article can be read by clicking here.
Source of the news:Sign&Display website
