Unique 3-dimensional HEINEKEN advertisement by MOLINO KFT

MOLINO KFT's ambient advertising production division has once again taken on a serious challenge, and they didn't hesitate for a moment to create the ice-cold beer bottle in a unique 3 dimensions. The masterfully crafted creation can be seen in the heart of Budapest, near Westend, coming down from the Bajcsy-Zsilinszky Road overpass, as well as from the pedestrian area in front of Westend.

"Our task was to come up with a visually stunning, one-of-a-kind creation. Using a LED light box with special controls, we brought the motion to life in 5 phases, in which first only the text appears, then the label, followed by the bottle, and finally a huge star appearing in the background. The height of the bottle approached 10 metres, so its safe mounting was an important criterion."

The greatest challenge in the design was the realisation and installation of the regular star appearing behind the advertising mesh, as the giant star had to achieve a mysteriously flickering yet understated effect – all in "Dream Green". The star's diameter is 14 metres; its mounting and illumination were not revealed by Tibor Tarján, the company's managing director, citing trade secrets. What could be established is that for the alternating vibration of the LED lights, they did not work with just one type of bulb, but also spent several hours experimenting with "mixing" them before the effect was achieved.

We will soon be seeing more unique creations from MOLINO KFT, with which they have always strived – beyond professional recognition – to present outdoor advertising to their clients in an ever more interesting way.

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