Renowned professionals, world-famous athletes, the spotlight on sport
On 27–28 November 2024, the Puskás Arena in Budapest hosted Sport Forum Hungary 2024, one of the most important sports conferences in the region. The event brought together key representatives of the global sports world for the third time to discuss international collaborations and the latest trends in sport.
The conference's primary goal is to analyse the state of sport and related industries from a business perspective, and to shed light on the directions that will shape the future.
The Sport Forum Awards were established to recognise, for the first time in Hungary, the most outstanding athletes and teams based on their marketing value, using an objective set of criteria. The award also aims to promote high-quality and professionally sound marketing solutions, thereby encouraging the spread of best practices in Hungarian sport.
Winners were announced in ten award categories. In the "Most Valuable Athlete" category, Dominik Szoboszlai received the Gold rating.
The power of marketing was also evident in the execution of the event.
The significance of marketing is well demonstrated by the fact that the promotional materials and tools related to the event were produced in outstanding quality, befitting the high standards of the occasion. The following unique and impressive solutions were realised by us:
- An 8-metre-wide, 3-metre-tall illuminated textile wall, custom-manufactured specifically for this event as a press wall. Supporting legs ensured stability. The built-in LED lighting provides homogeneous light that evenly illuminates the fabric. A key advantage is that it can be assembled and disassembled quickly, making it a practical choice for exhibitions.
- 4XT press wall, which is a must-have at any event
- 17 Light Up walls for the stands
- 144 m² of expo carpet for the stands and stage
- 1 molino banner
- 4 beach flags
- 4 floor lamps and 10 potted plants provided on a rental basis
- ~33 m² of stickers for lifts, walls, and floors
- installation and dismantling of all equipment
After the event, the advertising materials were safely transported to the Raktar24.hu warehouse, ensuring that the items are properly protected and secure until their next use, guaranteeing long-term serviceability.
The relationship between advertising tools and sport is a continuously evolving field. Due to the popularity of sporting events, advertisements are increasingly offering personalised experiences. This is where we provide assistance with our wide range of advertising products.
If you also organise similar events, feel free to get in touch with us! We are happy to help with ideas and the experience we have gained in this field.
