The launch date of the RTL Klub X-Factor show was revealed on MOLINO KFT.'s own advertising surface. Our production division manufactured and installed the advertising net on what is currently the largest rentable advertising surface in the country. Our company had the honour of having the production and installation of this 600 m² advertising tool presented in a full-length documentary report. From now on, everyone arriving in the capital from the direction of Szentendre can see it.
In close collaboration with RTL KLUB's Marketing team, we tried to create a unique appearance that would be memorable for everyone and worthy of the biggest Hungarian TV show announcement to date. Our eight-member team folded the advertising net accordion-style in a coordinated effort, so that at the moment of installation the "curtain would drop all at once to reveal the launch date". The enormous net, which had been hoisted up using a special technique, was cut simultaneously in 6 places by our team of alpinists on command.
Nóra Ördög and Ildikó Keresztes also attended the grand event, and they themselves learned about the launch date on location. "X-Factor launches on 28 August with its first episode. We hoped that after the quiet summer, viewers would be eagerly awaiting a big, spectacular and exciting show, full of thrills, humour and great moments. Incidentally, X-Factor begins at roughly this time in many countries around the world. In many places, this show is already in its third or fourth season, with enormous anticipation across Europe — in England, the streets practically empty out when the show starts," said László Schiewert Takács, the show's creative editor.
The documentary report about the printing of the giant advertising net and its installation can be viewed by clicking on the following link:http://rtlklub.hu/hirek/fokusz/video/97719
