How we are different...

What is the difference between advertising production companies and those that also carry out Marketing Agency activities? This question is frequently raised by the marketers of small, medium and large enterprises that make up the SME sector, which is why we decided to explore, in a short article, how we differ from traditional advertising production companies.

What sets us apart...
Most domestic advertising production companies manufacture the products ordered by the client in line with their profile – be it a banner, a light box or a display. These companies generally do not take part in developing the client's marketing strategy, although they do of course get involved in graphic design at the client's request.

By contrast, companies such as Molino Kft. place special emphasis on actively participating in the planning phase of the marketing campaign alongside their clients, brainstorming together with them. Once it becomes clear who the target audience is that the client wishes to reach, and what methods can be used to reach them, they take part in shaping the concept as part of the collaboration. This is followed by the creative work, during which advertising tools and campaign elements are created that effectively reach the target group.

Once the campaign elements and advertising tools have been selected, the design of the envisioned message and creative content can begin. This is a multi-round process, carried out with due regard to the client's brand guidelines, until the graphic designs are finalised. Based on the finalised designs, production of the products begins, onto which the prepared graphic elements are applied.

The range on offer is exceptionally broad: as part of a campaign we can produce banners, mesh nets, flags, custom-shaped signs, vinyl prints for shop windows and glass surfaces for retail chain campaigns, vehicle fleet graphics, illuminated advertising displays, mobile presentation tools and displays. If the campaign also involves presence at an exhibition or festival, the design and installation of stands is naturally also included among the tasks. In addition, almost every campaign also includes outdoor advertising surfaces such as billboards, citylight panels, wall advertisements or giant advertising nets.

Molino Kft. is at its clients' disposal with more than 20 years of professional experience and actively participates in the planning of marketing campaigns. Thanks to our professional graphic design team and experienced graphic designers, we produce graphic materials quickly and expertly. We manufacture more than 90 different products, including the advertising tools mentioned above. After production, the installation and decoration of products is carried out at a nationwide level.

As a media owner company, Molino Kft. provides clients with advertising space with nationwide coverage and also offers a surface optimisation service.

If you need not just an advertising production company, but a partner who can also expertly handle Marketing and Creative Agency tasks alongside advertising production, Molino Kft. is the ideal choice.

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