Our cooperation with dm Hungary goes back many, many years. In addition to manufacturing and replacing the seasonal decorations of more than 260 stores across its entire domestic network, we also refresh the decoration of dm trucks twice a year.
But that's not all!
From April 2024, as part of the spring campaign, dm launched its unique initiative and set the dm Beauty Bus on the road once again!
The complete makeover of the bus required 64 m² of stickers; the front was fitted with 3D car film, which was specially developed for vehicle decoration. It was digitally printed in high quality with UV-resistant inks to withstand the elements over the long term. The special 3D film is an ideal choice for wrapping entire vehicles, but we also recommend it for smaller surfaces with many curves and contours.
The public can meet the bus at more than 40 locations, at popular festivals and dm events. In the mobile beauty workshop, visitors are welcomed with make-up and hair styling services, where they can get to know the latest dm branded products, and beauty experts provide guests with professional beauty tips. Guests who make use of the services of the bus – created within the framework of corporate social responsibility – receive valuable cosmetic gifts. As a sign of renewal, this year a new waste-collection box awaits cosmetic waste that visitors wish to drop off – unused, unwanted or empty cosmetics. For every 5th item of waste handed in, visitors may choose a gift.
You can meet the dm Beauty Bus at the following locations, among others:
- Oldtimer Show
2024.04.13-14.
Hungarian Railway History Park - HVG Job Fair
2024.04.17-18.
1143 Budapest, Stefánia út 2., Papp László Sports Arena - dm Store Opening – Budapest, Károly krt.
2024.04.19
1052 Budapest, Károly krt. 26. - Érd Picnic
April 27–28.
Érd, Garden of the Hungarian Geographical Museum
The beauty bus is provided by our company. This bus adds an extra dimension to outdoor campaigns, events and other local communications. It is available nationwide, fully brandable, and is an attention-grabbing mobile advertising tool. The vehicle is fully equipped – carpeting, light sources and an electrical system ensure an impressive interior appearance. The Promotional Vehicle can be fully customised to match the advertiser's brand identity – both in terms of its exterior appearance and its complete interior fittings, which can be tailored to the company and the activity. It currently features built-in mirrors and furniture suitable for make-up application.
Its side window, which opens automatically at the push of a button, enables easy and quick readiness for a promotion. The bus requires a 16-ampere power supply to operate.
Our colleague will be happy to provide further information about the possibilities:
