This year, too, DM's roadshow set off organised by Molino Kft. In the programme series called trend IT UP, a make-up bus equipped with DM's own-brand products is travelling across the country. At each stop, a professional make-up artist and nail technician team working inside the bus creates a complete makeover for interested visitors in just a few minutes, free of charge. The final result can even be printed on the spot immediately using the CEWE photo printer used by DM.
The first stop was the opening of the DM store on Petőfi Sándor Street in Budapest, where, amid huge interest, the make-up bus team and the Music FM presenters jointly promoted DM's new products.
The promotional bus will be welcoming guests all summer long, at nearly 60 locations, at store openings in the countryside and in Budapest, as well as at sports and other outdoor events!
