The classic 12 m² billboard panels along motorways are less effective, partly due to legal regulations and partly because of the higher driving speeds — even though these road sections are considered a low-stimulus environment.
The larger the panel and the creative displayed on it, the more eye-catching and effective the message will be. Huge panels are not built directly beside the motorway, but further away; however, due to their size, they are clearly visible from a great distance.
This is why we recommended our uniquely designed and shaped 424 m² panel located at kilometre marker 28 of the M1 motorway — one of the best-positioned advertising structures in our portfolio. We believe that this advertisement will also contribute to the continued success of Alex Bútor.
We produced a frontlit banner for it, which withstands the harmful effects of the environment. It is a flexible, easy-to-tension material. Eyeleted every 30 cm and reinforced with webbing to ensure long-term display.
This was indeed necessary, as the total weight of the finished frontlit banner exceeds 200 kg. The digital print turned out beautifully — printed with UV-resistant inks, it will advertise Alex Bútor's message in unchanged quality for many years to come.
Brand building or sales? For outdoor advertising, we offer our clients the most optimal locations! Feel free to contact us!
