Advertising Implementation – GLS Brand Identity Renewed

"New logo, same passion" – reads the GLS website. We are certain that change is part of our lives, whether driven by personal or business motivations.

Advertising Production – GLS Corporate Identity Refreshed

The new GLS logo is more modern and fresh, while their service remains just as reliable as it was before. A renewed brand identity is truly striking when it is applied consistently across all materials and surfaces – so, on behalf of GLS, we re-decorated our previous work.

The centre operating near Budapest also serves as an international parcel routing hub; on its facade, 2 illuminated milled dibond front-panel light boxes were reinstalled, having been manufactured and fitted anew.

Following the order, we created a visual design featuring the new logo; once approved, we produced the front panel of the sign in the specified RAL colour, milled out the GLS letters and the dot, and then formed the background of the letters using white and yellow shape-cut plexiglass, so the letters illuminate with dynamic cool-white light. Our electricians equipped the LED-fitted illuminated units with dusk switches.

In addition, a 3-sided totem pole was re-laminated with vinyl, applied onto durable dibond panels. Naturally, the UV-printed solution is also resistant to solar radiation, ensuring the long-term display of our partner's logo.

Thanks to a precise survey carried out using a basket truck, the installation proceeded smoothly and our client was satisfied when taking delivery of their new advertising assets.

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